**This post isn’t a substitute for legal advice. Please contact your local lawyer for your specific situation**
You’ve started your blog. You have some valuable content in there. You’ve heard about affiliate marketing and its potential.
You dug deep and learned all about affiliate marketing.
Now, you plan to monetize with this wonderful passive income strategy. Before you jump in, you need to have an affiliate disclosure.
In this guide, we’ll be talking about.
- An intro to affiliate disclosure.
- Why you need to disclose in the first place?
- Do’s and don’ts of affiliate disclosure you need to know
- Best Practices followed by genuine affiliate marketers.
- Examples of affiliate disclosures
Without any delay, let’s jump right in!
An intro to affiliate disclosure
Affiliate disclosure plays a vital role in affiliate marketing. As a blogger or an affiliate marketer, you are seen as a trusted person in your audience’s eyes.
You can influence the purchasing decisions of your visitors. Answer this question honestly. How many times you want to purchase a product that is recommended by someone you trust? Almost every time! Right?
At least, it’s true in my case!
For this exact reason, the FTC has guidelines about affiliate disclosure.
So, what’s an affiliate disclosure anyway?
Here’s a wonderful example from kinster.
An affiliate disclosure is simply a short notice near a product placement which explains that you’re being paid to make this recommendation.
Let’s look at it in a much simpler language.
You use and love a product. You want to recommend it to your audience. You place your affiliate link in a blog post hyperlinking it with the product name.
Before placing your affiliate links, you should inform to your visitors that you are getting paid to recommend this product with a short notice.
Why you need to disclose in the first place?
Did you know? Consumers have a legal right to know whether as an affiliate marketer you are paid for endorsing, or you are gonna get a commission for recommending a product. Also, they have the right to know whether you’ll earn money when they purchase through your affiliate link. When you disclose your affiliation with a particular brand/product, you can maintain trust with your audience as an affiliate marketer.
It also helps to maintain the ethical practices followed in the industry.
When you don’t disclose your affiliate relationship, you run the risk of getting reported, fined, tarnishing your reputation, and losing the trust of your audience. Hey, if you are honest, people are ready to help! So why not disclose!
Do’s and don’ts of affiliate disclosure you need to know
First up, let’s have a look at the do’s of affiliate disclosure.
- Do place the affiliate disclosure at the beginning of the post.
- Do write your affiliate disclosure legibly.
- Do explain what is affiliate link and how you’ll make money through affiliate links.
- Do use clear and concise language.
- Do add affiliate disclosure in every blog post where you place your affiliate link.
Don’ts of affiliate disclosure.
- Don’t have your affiliate disclosure at the bottom of your posts or pages.
- Don’t fail to explain what you’ll get when a visitor uses your affiliate link.
- Don’t add your affiliate disclosure in the sidebar of your blog.
- Don’t write your affiliate disclosure in a light color.
- Don’t write your affiliate disclosure in a small font.
- Don’t play tricks with the placement of your affiliate disclosure.
The final one is critical. You don’t want someone to report your blog to those big guys for not following the right standards!
Best practices followed by genuine affiliate marketers
As a beginner affiliate marketer, you need to know the best practices followed by the genuine people in the affiliate marketing space. It will save you from a lot of legal trouble in the future.
- You should always include a disclosure notice and an obvious link to your full affiliate disclosure page, whenever your content contains affiliate links.
- You have to use simple language both in your affiliate notice and disclosure.
- You shouldn’t use inadequate words like disclaimer, t and c, more information, or details when hyperlinking your affiliate disclosure page.
- You should never use tricky fonts and colors when linking to your disclosure page.
- Avoid using popup forms and ads in your affiliate disclosure page.
Implementing these steps will invariably increase the trust of your audience. Overtime, you’ll surely be repaid for your honesty!
Examples of authentic affiliate disclosures
In this section, we’ll have a closer look at some of the authentic examples to disclose your affiliate links. As I said earlier, knowing how to properly disclose your affiliate relationship will save your business from serious legal action.
It doesn’t matter where you blog. If you are a content creator and you use affiliate links in your content, you must disclose. Here are some examples of proper affiliate disclosures.
- Pat flynn of smart passive income.
Note: He redesigned his website recently, and he may have a different disclosure at this moment. But this is the disclosure that he used in his blog previously.
Disclosure: Please note that some of the links above are affiliate links, and at no additional cost to you, I will earn a commission if you decide to make a purchase after clicking through the link. Please understand that I have experienced all of these companies, and I recommend them because they are helpful and useful, not because of the small commissions I make if you decide to buy something through my links. Please do not spend any money on these products unless you feel you need them or that they will help you achieve your goals.
- Kate Troelstra’s of southern Possibilities.
This post may contain affiliate links and I may earn a small commission when you click on the links at no additional cost to you. As an Amazon Affiliate I earn from qualifying purchases. You can read my full disclaimer here.
- Chris of Joybilee Farm.
This post contains affiliate links. If you use these links to buy something we may earn a commission. Thanks.
- An affiliate disclosure from yours truly, Hari from go big with affiliate marketing.
This post contains affiliate links. If you click through and purchase, I’ll get a small commission at no additional cost to you. Read my full disclosure.
I hope that you are able to get a basic understanding of affiliate disclosures and how to use them properly in order to escape from the wrath of FTC.
Did you find helpful information? Share your thoughts in the comments section below!
Hari loves writing about affiliate marketing, email marketing, and blogging for beginners. When he is not writing, you can find him actively watching tennis, or searching for the next recipe that’ll fulfill his heart.