A complete guide to affiliate disclosure for beginner affiliate marketers

A complete guide to affiliate disclosure for beginner affiliate marketers - go big with affiliate marketing

**This post isn’t a substitute for legal advice. Please contact your local lawyer for your specific situation**

You’ve started your blog. You have some valuable content in there. You’ve heard about affiliate marketing and its potential.

You dug deep and learned all about affiliate marketing.

Now, you plan to monetize with this wonderful passive income strategy. Before you jump in, you need to have an affiliate disclosure.

In this guide, we’ll be talking about.

  • An intro to affiliate disclosure.
  • Why you need to disclose in the first place?
  • Do’s and don’ts of affiliate disclosure you need to know
  • Best Practices followed by genuine affiliate marketers.
  • Examples of affiliate disclosures
  • Conclusion

Without any delay, let’s jump right in!

An intro to affiliate disclosure

Affiliate disclosure plays a vital role in affiliate marketing. As a blogger or an affiliate marketer, you are seen as a trusted person in your audience’s eyes.

You can influence the purchasing decisions of your visitors. Answer this question honestly. How many times you want to purchase a product that is recommended by someone you trust? Almost every time! Right?

At least, it’s true in my case!

For this exact reason, the FTC has guidelines about affiliate disclosure.

So, what’s an affiliate disclosure anyway?

Here’s a wonderful example from kinster.

An affiliate disclosure is simply a short notice near a product placement which explains that you’re being paid to make this recommendation.

Let’s look at it in a much simpler language.

You use and love a product. You want to recommend it to your audience. You place your affiliate link in a blog post hyperlinking it with the product name.

Before placing your affiliate links, you should inform to your visitors that you are getting paid to recommend this product with a short notice.

Why you need to disclose in the first place?

Did you know? Consumers have a legal right to know whether as an affiliate marketer you are paid for endorsing, or you are gonna get a commission for recommending a product. Also, they have the right to know whether you’ll earn money when they purchase through your affiliate link. When you disclose your affiliation with a particular brand/product, you can maintain trust with your audience as an affiliate marketer.

It also helps to maintain the ethical practices followed in the industry.

When you don’t disclose your affiliate relationship, you run the risk of getting reported, fined, tarnishing your reputation, and losing the trust of your audience. Hey, if you are honest, people are ready to help! So why not disclose!

Do’s and don’ts of affiliate disclosure you need to know

First up, let’s have a look at the do’s of affiliate disclosure.

  • Do place the affiliate disclosure at the beginning of the post.
  • Do write your affiliate disclosure legibly.
  • Do explain what is affiliate link and how you’ll make money through affiliate links.
  • Do use clear and concise language.
  • Do add affiliate disclosure in every blog post where you place your affiliate link.

Don’ts of affiliate disclosure.

  • Don’t have your affiliate disclosure at the bottom of your posts or pages.
  • Don’t fail to explain what you’ll get when a visitor uses your affiliate link.
  • Don’t add your affiliate disclosure in the sidebar of your blog.
  • Don’t write your affiliate disclosure in a light color.
  • Don’t write your affiliate disclosure in a small font.
  • Don’t play tricks with the placement of your affiliate disclosure.

The final one is critical. You don’t want someone to report your blog to those big guys for not following the right standards!

Best practices followed by genuine affiliate marketers

As a beginner affiliate marketer, you need to know the best practices followed by the genuine people in the affiliate marketing space. It will save you from a lot of legal trouble in the future.

  • You should always include a disclosure notice and an obvious link to your full affiliate disclosure page, whenever your content contains affiliate links.
  • You have to use simple language both in your affiliate notice and disclosure.
  • You shouldn’t use inadequate words like disclaimer, t and c, more information, or details when hyperlinking your affiliate disclosure page.
  • You should never use tricky fonts and colors when linking to your disclosure page.
  • Avoid using popup forms and ads in your affiliate disclosure page.

Implementing these steps will invariably increase the trust of your audience. Overtime, you’ll surely be repaid for your honesty!

Examples of authentic affiliate disclosures

In this section, we’ll have a closer look at some of the authentic examples to disclose your affiliate links. As I said earlier, knowing how to properly disclose your affiliate relationship will save your business from serious legal action.

It doesn’t matter where you blog. If you are a content creator and you use affiliate links in your content, you must disclose. Here are some examples of proper affiliate disclosures.

  1. Pat flynn of smart passive income.

Note: He redesigned his website recently, and he may have a different disclosure at this moment. But this is the disclosure that he used in his blog previously.

Disclosure: Please note that some of the links above are affiliate links, and at no additional cost to you, I will earn a commission if you decide to make a purchase after clicking through the link. Please understand that I have experienced all of these companies, and I recommend them because they are helpful and useful, not because of the small commissions I make if you decide to buy something through my links. Please do not spend any money on these products unless you feel you need them or that they will help you achieve your goals.

  1. Kate Troelstra’s of southern Possibilities.

This post may contain affiliate links and I may earn a small commission when you click on the links at no additional cost to you. As an Amazon Affiliate I earn from qualifying purchases. You can read my full disclaimer here.

  1. Chris  of Joybilee Farm.

This post contains affiliate links. If you use these links to buy something we may earn a commission. Thanks.

  1. An affiliate disclosure from yours truly, Hari from go big with affiliate marketing.

This post contains affiliate links. If you click through and purchase, I’ll get a small commission at no additional cost to you. Read my full disclosure.


I hope that you are able to get a basic understanding of affiliate disclosures and how to use them properly in order to escape from the wrath of FTC.

Did you find helpful information? Share your thoughts in the comments section below!

Related posts

8 important metrics you need to track as a beginner affiliate marketer

A comprehensive guide on the do’s and don’ts of affiliate marketing for beginners

The ultimate guide to understanding all about affiliate link hijacking for beginners

About Hari:

Hari loves writing about affiliate marketing, email marketing, and blogging for beginners. When he is not writing, you can find him actively watching tennis, or searching for the next recipe that’ll fulfill his heart.











58 thoughts on “A complete guide to affiliate disclosure for beginner affiliate marketers”

  1. Scout Twentytwenty

    Thank you for this clear article and real-life examples of affiliate disclosure, Hari! I feel re-assured!

  2. Great article! I know bloggers are scared to let their readers know they will be compensated from purchases but it really does help build trust with your audience.

    1. hey Tisanke Joy Simasiku,
      thanks for your appreciative comment.
      glad you’ve learned a couple of tips in this post!
      thanks for coming back!

  3. Properly disclosing your affiliate links is SO important! This was a really detailed and informative post for anyone who’s getting started with affiliate marketing. This is helpful info for many bloggers who skip the legal side of things because they are overwhelmed or don’t know where to start.

  4. Very informative post Hari! Thank you for sharing the examples to give us a better idea of what a proper disclosure should look like. I love Pat Flynn’s disclosure because you can feel he genuinely wants to help the reader and not make a quick buck. 🙂

    Super helpful for new bloggers, way to go!

    1. hey Cori,
      thanks for your comment.
      glad you’ve found this post informative!
      yes, Pat is a genuine person, and that is clearly reflected even in his affiliate disclosure!

  5. Thanks for taking the time and effort to share this! This post will be helpful for many new bloggers in the future! 🙂

  6. Great info. When starting out as a new blogger, there are so many things to think about and know. This article clearly lays out what is expected for a disclosure statement which is very helpful. Thanks!

    1. hey Donna,
      thank you so much for your appreciative comment.
      glad you’ve found this post helpful!
      yes, there is a lot of things you need to learn as a new blogger.
      all the very best in your blogging journey!

  7. Thank you for this detailed post! I admit I’m always a bit worried to get into legal trouble by writing the wrong disclaimers, so this really helped. I particularly loved that you gave examples to illustrate!

    1. hey Lucie,
      that’s so kind of you.
      thank you so much for your comment.
      yes, legal side of things are crippling for most new bloggers.
      so in that regard, I am happy that this post was of help to you!
      I always believe that what is the point of explaining critical topics without proper examples?
      so if the examples served you helpful information, I am very happy!

    1. hey Kathleen,
      thanks for your comment.
      glad you’ve found valuable information in this post!
      completely agree with you!

  8. This was a great read! Thank you for informing about the importance of affiliate disclosure. Wish I had this information during the time I was struggling on how to go about adding an affiliate disclosures. Keep up the good work!

    1. hey JOSIE,
      thanks for your comment.
      glad you’ve found useful information in this post!
      thank you so much for your appreciative words, and happy to see you here!

  9. I’m glad I read this. I’m an affiliate also and I put my disclosure on the bottom. I didn’t know I needed it at the top. Thanks for the info!!

  10. This is absolute good information. I do not do affiliate marketing yet, but will contact you when I plan to. Thank you so much for this valuable info

    1. hey Mary,
      thanks for your comment.
      glad you’ve found what you have been searching for!
      thank you so much for saving the link!

    1. hey egoota,
      thanks for your comment.
      glad you’ve found value in this post!
      all the very best for your Amazon affiliate journey!

    1. hey Cristina,
      thanks for your comment
      glad you’ve found helpful information in this post!
      all the very best for your affiliate marketing journey!

        1. I have affiliate marketing a thought some time back but again I wasn’t sure and I postponed the idea until I feel like going for it again. So I think , your informative post will definitely be handy and extremely helpful in the near future. Thanks for sharing. Saving it.

          1. hey Navita Bhatia,
            thank you so much for your appreciative comment.
            glad you’ve found this post helpful!
            all the very best in your affiliate marketing journey!

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